Brand, marketing, content, social and CRM teams.
GenAI for Modern Marketers
- 2 days
- HRDC claimable
- Intermediate
In short
What is the GenAI for Modern Marketers program?
A two-day workshop that moves marketers from basic AI use to professional prompt engineering. Build no-code workflows for campaign ideation, persona building and visual prototyping, on your own brand.
Your marketers move from basic AI use to professional prompt engineering, with no-code workflows for campaign ideation, persona building, and visual prototyping on your own brand.
Marketing is the biggest prize: sales and marketing account for 28% of generative AI’s total value pool, the largest of any function (McKinsey, 2025). Source: McKinsey, AI in the workplace, 2025
Marketing throughput rises sharply with skilled GenAI use. We have built data-driven marketing and recommendation systems for Malaysian brands. See a case study.
What your team will be able to do
- Use structured prompt frameworks to produce on-brand marketing assets.
- Cut campaign production time by around 50% with workflow prototyping.
- Build a Brand Prompt Library that keeps tone consistent across outputs.
- Run multi-persona simulations to pressure-test consumer messaging.
- Apply PDPA and AIGE guardrails with human-in-the-loop checks.
No obligation. We reply within one working day, and your details stay confidential. Privacy
Who runs it
This program is run by industry practitioners who have shipped AI inside regulated enterprises across banking, government, manufacturing, and telco. It is led by Peter Kua, our AI and data science lead, a core contributor to Malaysia’s National Big Data Analytics Framework under MDEC and co-author of Malaysia’s AI Adoption Blueprints in 2019 and 2020. You are learning from people who have built this in production, not read about it. Peter’s commentary on AI adoption and workforce capability has appeared in The Star, theSun, Singapore Business Review, e27, and DagangNews, and on RTM Berita’s Tech Today.
Built on your brand guidelines and live campaigns, so the workflows your team leaves with are ready to use.
Common questions
Is this program HRDC claimable?
Yes. It is claimable through HRD Corp under SBL and SBL-Khas. GrowthPro Asia is an HRDC-registered provider, and we handle the claim paperwork so it stays audit-ready. For most registered employers the levy covers most or all of the cost.
Do we need a technical or coding background?
No. This is a no-code and low-code program built for business teams. You work in tools your people already use, on your own tasks. We handle the technical depth so your team can focus on applying AI to real work, not writing software.
Is it delivered in-house or as a scheduled cohort?
Both. Most teams run it in-house over two days, built around their own use cases, which is where adoption holds best. A scheduled cohort is available when you want a smaller group to join alongside peers from other organisations.
Will it actually stick after the two days?
That is the design goal. We measure adoption, not attendance, define the target workflows up front, and provide post-training support so AI use holds on the job. Most AI rollouts underdeliver on adoption, not tooling, so that is where we focus.
How is the cost set?
We do not publish a fixed price. Cost depends on in-house versus scheduled delivery, group size, and how far we customise to your sector and use cases. It is HRD Corp claimable, so for most registered employers the levy covers most or all of it. Tell us your group size and format for an indicative quote.
What marketing work does this cover?
Campaign ideation, persona building, and visual prototyping, built as no-code workflows on your own brand. Your marketers leave able to produce more, faster, while keeping brand voice and governance intact.
Will AI content stay on brand?
That is a core part of the program. We teach brand-governed prompting and review habits so AI speeds the work without drifting off voice or into IP and accuracy risks.
Related
- AI Capstone, the pilot a roadmap leads into.
- HRDC-claimable AI training, how the claim works.
- AI consulting, strategy, governance and pilots.
- Agentic AI for Workflow Autonomy, a related program in Applied Business AI.
- AI Automation with n8n, a related program in Applied Business AI.
Turn AI strategy into a working pilot, and prove the ROI.
Start with the free 3-hour AI Strategic Briefing. See agentic AI run real workflows, and leave with an automation roadmap, a prompt library, and a pilot playbook.