About GrowthPro Asia
Built by practitioners, because the academic version didn’t work.
In short
Why does GrowthPro Asia exist?
GrowthPro Asia was founded after years of seeing academic data-science and AI training that didn’t translate to real jobs. So we built the opposite: role-specific, HRDC-claimable AI training that runs on your own workflows and data, led by people who have shaped Malaysia’s national data agenda and delivered for 60+ of its largest enterprises.
Our course frameworks are built to WSQ and SkillsFuture Singapore accreditation standards, and we train the trainers who deliver them.
The stakes are local and large: around 620,000 Malaysian jobs, about 18% of the workforce, will be significantly affected by AI within three to five years (TalentCorp, 2024).
The founders
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Peter Kua
Co-founder · AI and Data Science Lead
Peter is a core contributor to Malaysia’s National Big Data Analytics Framework under MDEC and co-authored the Malaysia AI Adoption Blueprints (2019 and 2020). He led Big Data Analytics Innovation at MDEC and Data Science and Analytics at REV Media Group and Media Prima Digital. He holds BS and MS degrees in Electrical Engineering from Wichita State and completed Harvard Business School Executive Education.
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Alvin Koay
Co-founder · Demand generation
Alvin leads Growth.Pro, the sister SEO and AEO agency, and brings two decades across ecommerce, marketing, media and international trade. In 2014 his startup won both its category and the overall prize at an international tech competition run by The Guardian, judged against 31 other global startups. At GrowthPro Asia he pairs demand generation with Peter Kua’s AI and data-science leadership.
The two companies are distinct entities with a shared founder lineage; GrowthPro Asia is the AI transformation business.
Media and commentary
Where Peter Kua’s work appears
Peter Kua writes and comments on AI adoption, workforce capability, and data strategy for Malaysian and Singaporean business media. His commentary has appeared in theSun, Singapore Business Review, e27, DagangNews, and The Star, and he has presented on RTM Berita’s Tech Today.
- Opinion piece on bridging Malaysia’s data talent gap. Read the piece
- Commentary on Singapore’s hiring slowdown and data-driven workforce planning. Read the piece
- On agentic AI and accountability when autonomous agents make the wrong call. Read the piece
- Op-ed: why unspent HRDC levy is the training budget Malaysian SMEs already paid for. Read the piece
- Commentary on Budget 2026 and what it changes for employers. Read the piece
- Quoted on how AI search is changing discovery, and where traditional search still holds. Read the piece
- Interview: has the pandemic pushed Malaysian businesses to embrace digital transformation. Read the interview
Broadcast
- Studio presenter on big data analytics and Industry 4.0, as Head of Data Science and Analytics at REV Media Group. Watch the episode
In the room
How we work
Work with practitioners, not academics.
Start with the free 3-hour AI Strategic Briefing and meet the team that will train your people and build your pilot.